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Software for digital signage on LED TV
Paper communication is in decline in the face of the development of digital advertising. For companies, there is no lack of solutions. Digital signage is one of them. It is a communication and broadcasting tool that uses different media such as tactile totems or simple LED TV screens. The main advantage of digital signage is that it can produce any type of content, from simple static images to HD videos. Moreover, even if it is part of the latest digital communication technologies, its deployment is relatively simple using dedicated software.
Why opt for digital signage for your communication?
Digital signage is not new. Already in use for some years, mainly by shopping centres and department stores, it is becoming increasingly popular with smaller companies. Generally speaking, a digital signage system consists of the diffusion of non-static multimedia content on screens, hence the name. This can include videos, slide shows, animations, etc. Digital signage is based on screens such as LED TVs or interactive terminals such as touch totems.
For a company, digital signage is mainly used to improve its visibility. Indeed, digital signage terminals can be placed in any location. Generally speaking, they are installed in high traffic areas to reach the maximum number of people. In this case, the contents will be oriented towards the promotion of the company's services or products. It can also be messages of welcome, opening hours, etc. Digital signage can also be used by smaller companies. Retail shops, for example, can use it as interactive shop window to attract customers. For restaurants, it can be used to inform customers about the menus offered. In all cases, digital signage is intended to ensure the best customer experience.
It is also possible to put screens fordynamic display in a reception areameeting rooms, lifts, etc. In this case, the types of content that can be displayed will be very varied, ranging from news, television news to a map of the sales outlet, for example. It can also be associated with the reception desk in the entrance hall or in the waiting room.
How to set up digital signage?
The implementation of a digital signage system starts with a management software. This will be able to easily handle the various data used in an information campaign and produce all the types of content desired. In addition, the company must have a server to host the content to be displayed on the screens. This can be a PC or other mobile device or even a memory medium that records. The server can also be a host located in the cloud. In this case, it is essential to have an internet connection for remote management.
The digital signage software is the basis of the system. For the distribution of the various contents, there are, logically, the screens which can be interactive terminals or not. Digital signage has a major advantage over other digital communication technologies. It is that it is possible to use simple LED TVs instead of touch terminals. This means, among other things, that the cost of deployment can become quite affordable for companies, including SMEs. In addition to the screens, the digital signage system also requires the use of specific devices. These are the Players, whose role is mainly to receive and process the data before broadcasting it to the terminals.
Create your communication easily with digital signage software
If the software conditions the operation of the digital signage, it can be available for free or on the contrary, paying. A free application, if it has the advantage of the cost, is handicapped by its weak potential of management of a system of digital display. Moreover, it is generally not easy to use, since the designers do not often offer an accompanying service. As far as paying software is concerned, they do not suffer from this type of hazard. They also have the advantage of offering much more functionality. On the other hand, their prices can vary significantly depending on the quality of the application.
At Xifab, you don't have to worry about choosing the type of software to use for your advertising screens. Indeed, we guarantee a turnkey solution for digital signage which includes a dedicated application. This offers an easy-to-use interface and is quick to install. The software allows, among other things, the instantaneous updating of your content, whether it be videos, alerts or specific information such as a weather report, for example. Depending on your needs, we can deploy a system ofdigital signage from 10 to 30 screens.